Sans Normal Issi 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'HD Colton' by HyperDeluxe, 'Taz' by LucasFonts, 'Greater Neue' by NicolassFonts, 'Fact' by ParaType, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, assertive, retro, energetic, impact, speed, branding, display, athletic, oblique, rounded, blocky, soft corners, compact spacing.
A heavy, oblique sans with broad proportions and rounded, swollen curves that keep counters open despite the mass. Strokes read as largely uniform with gentle, sculpted transitions, and terminals are blunt with softened edges rather than sharp cuts. The slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm; apertures and joins are tightened, giving the text a dense, impactful silhouette that stays smooth and legible at display sizes.
Best suited to large, attention-grabbing settings such as headlines, posters, sports and event branding, packaging fronts, and short signage messages. It can work for subheads and callouts where a strong, condensed block of text is desired, but its density suggests avoiding long-form reading.
The overall tone is bold and energetic, with a sporty, poster-like confidence. Its rounded heaviness and steady forward lean evoke retro athletic branding and high-impact advertising, balancing friendliness with force.
The design appears intended to deliver maximum visual impact with a smooth, rounded sans structure and a consistent forward slant. It prioritizes bold presence and fast recognition, aiming for a modernized retro feel that reads well in branding and promotional typography.
Wide forms and substantial internal counters help prevent the letters from clogging, while the condensed sidebearings make lines feel compact and loud. Numerals follow the same oblique, chunky logic, with rounded bowls and sturdy diagonals that keep them visually consistent with the letters.