Sans Normal Abdur 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa and 'Arial Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, friendly, dynamic, neutral, readability, clarity, contemporary, emphasis, humanist, rounded, oblique, open apertures, airy spacing.
A clean oblique sans with rounded, gently elliptical bowls and a steady, low-contrast stroke. Letterforms are slightly slanted with smooth joins and open counters, giving the alphabet an even rhythm and clear internal spaces. Terminals are plain and softly finished rather than sharp, and proportions feel balanced with moderate capitals and a mid-range x-height. Numerals follow the same straightforward construction, with clear, simple forms and consistent stroke behavior.
Well-suited to interface labels, product UI, and general-purpose editorial text where a clean oblique voice is useful for hierarchy and emphasis. It can also work for contemporary branding and presentations that want a friendly, unobtrusive sans, and for short signage or wayfinding where open counters aid quick recognition.
The overall tone is modern and approachable, with a subtle sense of motion from the slant. It reads as calm and practical rather than expressive or decorative, projecting clarity and contemporary neutrality.
The design appears intended as a versatile everyday sans with an integrated oblique posture, prioritizing smooth curves, open shapes, and consistent readability across letters and numerals.
Curves dominate the design, and the spacing appears comfortably open, helping multi-word lines keep an easy flow. The italic angle is noticeable but not aggressive, supporting emphasis without feeling calligraphic.