Serif Normal Lidov 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: magazines, book covers, headlines, branding, invitations, editorial, luxury, classical, formal, literary, elegant display, editorial tone, classic revival, premium branding, formal reading, high-contrast, hairline serifs, bracketed serifs, calligraphic, crisp.
A high-contrast serif with strong vertical stress, hairline horizontals, and sharp, bracketed serifs that taper to fine points. Curves are smooth and tightly controlled, with crisp joins and a polished rhythm that reads distinctly in both capitals and lowercase. Uppercase proportions feel stately and slightly condensed in impression, while the lowercase maintains a conventional, text-friendly structure with a clear, moderate x-height. Numerals and punctuation follow the same contrast model, pairing sturdy stems with delicate terminals for an overall refined, print-like finish.
Well suited to magazine and newspaper-style display, book covers, and refined branding where a premium, editorial voice is desired. It can work for short passages and pull quotes in print-oriented layouts, and it excels in larger sizes where the hairlines and contrast can be appreciated.
The overall tone is poised and cultivated, projecting an editorial, luxury sensibility associated with fashion, publishing, and classic book typography. Its dramatic contrast adds sophistication and a touch of formality, while the restrained shapes keep it from feeling ornamental.
The font appears designed to deliver a contemporary take on classic high-contrast serif typography—prioritizing elegance, authority, and a polished page color for headline and editorial use.
The design relies on thin hairlines and fine serifs that contribute to elegance but can become fragile at small sizes or in low-resolution contexts. Round letters show a pronounced vertical emphasis, and the set maintains a consistent, disciplined spacing and silhouette across the alphabet.