Sans Normal Linew 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Garrison' by Latinotype, 'Quire Sans' by Monotype, 'Knedle' by Sudetype, and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, playful, sporty, bold, impact, motion, friendliness, attention, rounded, oblique, chunky, bouncy, friendly.
A heavy, rounded sans with a pronounced forward slant and soft, blunted terminals. Curves are generously inflated and counters stay open, while joins and shoulders read smooth rather than angular. The rhythm is lively and slightly uneven in an intentional way, with some glyphs showing subtly irregular, buoyant contours that keep the texture from feeling rigid. Numerals share the same stout, rounded construction and strong diagonal energy.
Best suited for short, high-impact settings such as headlines, posters, product packaging, and energetic brand marks. It can work well for sports, youth-oriented, or fun retail applications where a bold, friendly voice is needed, and is most effective when given room to breathe.
The overall tone is upbeat and extroverted, with a punchy, kinetic feel that suggests motion and confidence. Its friendly roundness keeps it approachable, while the strong slant adds urgency and attitude, making it feel at home in casual, high-impact messaging.
The design appears intended to combine the immediacy of a strong oblique with a soft, rounded sans construction, prioritizing impact and personality over neutrality. Its slightly bouncy, inflated shapes aim to feel approachable while still delivering a confident, attention-forward presence.
In blocks of text, the dark color and compact internal spaces create a dense, attention-grabbing texture that benefits from generous tracking and line spacing. The slant and rounded forms help headings feel dynamic, but the weight can overwhelm at small sizes or in long passages if set too tightly.