Sans Normal Hibom 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, modern, human warmth, soft modernity, casual readability, cheerful tone, rounded, soft, monoline, hand-drawn, open apertures.
A rounded, monoline sans with softened terminals and gently irregular, hand-drawn geometry. Curves are prominent and smooth, with open counters and clear apertures that keep forms airy. Proportions skew broad with roomy letterfit, and the stroke endings read as lightly tapered or subtly blunt rather than sharply cut. Uppercase shapes are simple and geometric with softened corners, while lowercase forms maintain a clean, single-storey feel where applicable (notably the a and g), supporting an easy, informal rhythm.
Well-suited to branding and packaging that benefits from an approachable voice, as well as posters, headlines, and short editorial callouts where its friendly rhythm can lead. It can also work for children’s or family-oriented media and casual UI moments, especially when a softer, more human tone is desired.
The overall tone is warm and personable, with a playful, slightly quirky polish that avoids feeling childish. Its soft edges and relaxed construction suggest friendliness and everyday informality, making the text feel welcoming and unthreatening.
The design appears intended to deliver a clean, modern sans foundation while introducing warmth through rounded construction and subtle hand-made irregularity. It aims for easy readability at display-to-text sizes while keeping a distinctive, cheerful personality.
Numerals are rounded and uncomplicated, matching the same soft, monoline logic as the letters; the 1 is simple and the 0 is an oval with generous interior space. The set maintains consistent stroke weight and curvature, with small intentional irregularities that add character without sacrificing clarity.