Serif Other Ufty 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'EFCO Colburn' by Ilham Herry (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, retro, assertive, technical, sporty, impact, branding, signage, retro modernism, strength, square, rounded, blocky, compact, ink-trap-like.
A heavy, squared display serif with broad proportions and softened corners. Strokes are largely monolinear, with sharp, stepped terminals and compact, wedge-like serifs that feel integrated into the blocky construction rather than delicately appended. Counters are mostly rectangular or rounded-rectangle, and several joins show small notches and cut-ins that read like functional ink-trap details. The overall silhouette is crisp and geometric, with consistent weight and sturdy, low-detail interiors that hold up at large sizes.
Best suited to large-format display work where bold, geometric letterforms are an advantage: headlines, posters, logo marks, and impactful packaging. It also fits sporty or industrial branding systems and short UI labels where a sturdy, engineered voice is desired.
The tone is forceful and engineered, combining a retro machine aesthetic with a sporty, headline-driven confidence. Its squared forms and clipped serifs suggest utilitarian signage and industrial branding, while the softened corners keep it from feeling overly harsh.
The design appears intended to deliver maximum impact with a geometric, machine-cut rhythm while retaining a serifed identity through compact, stylized terminals. Its consistent stroke weight and squared counters prioritize clarity and presence in display settings.
Caps are especially strong and compact, and the lowercase echoes the same squared logic, producing a uniform, high-impact texture in paragraphs of display text. Numerals follow the same rounded-rectangle construction, keeping the set cohesive for identifiers and scores.