Serif Other Ufty 1 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, retro, sporty, industrial, assertive, techno, impact, branding, retro-tech, industrial feel, athletic energy, rounded corners, ink-trap feel, beveled terminals, squared curves, compact counters.
A heavy, extended display face built from squared, rounded-rectangle forms with softened corners and small wedge-like serif terminals. Strokes are broadly uniform, with many joins and terminals cut on diagonals that give an engineered, beveled finish. Counters tend to be compact and rectangular, and curves are often “squared off” rather than truly round, producing a strong geometric rhythm. The lowercase follows the same modular construction, with single-storey shapes and a blocky, footed feel; numerals are similarly wide and robust, with a squared, digital-like 0 and sturdy, flat-footed figures.
Best suited to display settings such as headlines, posters, sports identities, product marks, and packaging where a strong, wide silhouette is an asset. It can also work for short UI labels or section headers in tech or industrial-themed designs, especially when set with generous spacing and ample size.
The tone is bold and mechanical, with a retro-tech and athletic flavor. Its broad stance and sharp bevels project confidence and speed, while the rounded corners keep it friendly enough for entertainment and consumer branding.
The design appears intended to blend classic serif cues with a modern, geometric construction—using wedge-like terminals and beveled cuts to create an industrial, high-impact display voice optimized for branding and attention-grabbing titles.
The overall texture is dense and poster-ready, with distinctive notched/angled cuts on several terminals that read like functional detailing rather than calligraphic modulation. The wide proportions and tight internal spaces suggest it will hold presence at large sizes, where the engineered corners and wedge serifs become a defining stylistic cue.