Sans Superellipse Gubab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' and 'Qubo' by Hoftype; 'Core Gothic N', 'Core Sans N', and 'Core Sans NR' by S-Core; and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, warm impact, modern branding, friendly geometry, clear display, rounded, geometric, blocky, compact, sturdy.
This typeface is a heavy, rounded sans with a geometric construction and clearly softened corners throughout. Curves tend toward superelliptical, rounded-rectangle forms, giving bowls and counters a squarish-yet-smooth feel. Strokes are consistently thick with minimal modulation, and joins are clean and controlled. Terminals are mostly flat or gently rounded, with compact apertures and counters that hold up well at large sizes. The lowercase shows simple, single-storey structures (notably a and g), and the overall spacing and rhythm feel solid and even.
It performs best in display contexts such as headlines, posters, packaging, and brand marks where its weight and rounded geometry can carry personality. The sturdy numerals and simple letterforms also suit short UI labels, badges, and signage that benefit from a friendly but assertive presence.
The overall tone is contemporary and upbeat, combining firmness with friendliness. Its rounded geometry reads approachable and non-intimidating, while the weight and compact shapes convey confidence and impact. The result feels well-suited to modern consumer-facing design where clarity and warmth are both important.
The design appears intended to deliver a modern, geometric sans with softened corners and high visual impact. By combining thick, steady strokes with superelliptical curves, it aims for a balance of approachability and strength for contemporary branding and display typography.
Round letters like O and Q appear notably squarish in their curvature, reinforcing the superelliptical theme. The numerals share the same sturdy, rounded construction, with wide, clear shapes designed for quick recognition.