Sans Normal Lomas 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Almanach' by Dada Studio, 'Akwe Pro' by ROHH, 'Chopsee' and 'Chopsee Softee' by TypeUnion, and 'Moreno' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promo, playful, retro, friendly, punchy, sporty, impact, approachability, motion, display emphasis, rounded, chunky, bouncy, soft corners, compact counters.
A heavy, right-slanted sans with rounded contours and a soft, swollen silhouette. Strokes are broadly uniform with gently bulging curves, compact interior counters, and smooth joins that keep the texture dense and continuous. Terminals are mostly blunt and rounded rather than sharp, and the overall letterforms feel slightly compressed internally despite the broad set width, giving the font a thick, cushioned presence in text. The figures follow the same robust, rounded construction, reading clearly at large sizes with strong, simplified shapes.
Best suited for headlines and short bursts of copy where its mass and slant can do the work—posters, promotional graphics, brand marks, and packaging that need immediate impact. It can also fit sports or entertainment contexts where a lively, emphatic display style helps set the tone.
The font communicates a cheerful, energetic tone with a distinctly retro, display-driven swagger. Its weight and slant add momentum and emphasis, while the rounded geometry keeps it approachable rather than aggressive. Overall it feels fun, bold, and attention-seeking—well suited to expressive, upbeat messaging.
Designed to deliver high-impact display typography with a friendly, rounded character and strong forward motion. The consistent, simplified construction prioritizes bold readability and a cohesive, energetic texture over delicate detail.
In running text the dense black color and tight counters create a strong poster-like rhythm, and the italic angle amplifies forward movement. The forms stay consistent across uppercase, lowercase, and numerals, emphasizing a unified, headline-centric voice.