Sans Normal Mymum 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Delargo DT' by DTP Types, 'Siro' by Dharma Type, 'Croma Sans' by Hoftype, and 'MVB Solitaire Pro' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, friendly, retro, punchy, sporty, impact, approachability, retro display, brand emphasis, signage, rounded, blocky, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Curves are smooth and circular, while joins and terminals read slightly softened rather than sharp, producing a sturdy, poster-like silhouette. Counters are relatively tight (notably in B, P, R, a, e), and the letterforms maintain consistent, even stroke presence with minimal modulation. The lowercase shows a single-storey a and g, a short-armed r, and a straightforward t with a firm crossbar, all reinforcing a simple, robust construction.
Best suited to headlines, posters, and branding where strong presence and quick recognition are priorities. It also works well for sports or event graphics, packaging callouts, and short, bold UI labels where a rounded, friendly emphasis is desired.
The overall tone is bold and approachable, mixing utilitarian clarity with a vintage, display-driven energy. Its rounded geometry softens the mass, giving it a friendly, upbeat feel suited to attention-grabbing messaging rather than subtlety.
The design appears intended to deliver maximum impact with simple, rounded geometry and tightly controlled internal space, creating a sturdy display sans that reads assertive while remaining approachable.
The font’s density and tight counters suggest it benefits from moderate tracking in longer lines, while its large, simple shapes hold up well at headline sizes. Numerals are equally weighty and geometric, matching the letters for cohesive, impactful set text.