Sans Normal Kinir 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Cedora' by Lafontype, 'Ordina' by Schriftlabor, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, dynamic, modern, confident, clean, emphasis, impact, motion, clarity, modernity, oblique, geometric, rounded, monoline, open apertures.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are monoline and low-contrast, with softly squared terminals and a forward-leaning stance that gives the letterforms a fast, aerodynamic feel. Counters are generous and largely circular/elliptical, and the overall construction favors simple, sturdy shapes with consistent rhythm across uppercase, lowercase, and numerals.
Well suited to headlines, logos, and short statements where a forward-leaning, high-impact sans is desired. It can work effectively for sports and lifestyle branding, posters, packaging callouts, and large-format signage where its wide proportions and open counters help preserve clarity.
The tone is energetic and assertive, with a contemporary, performance-oriented voice. Its strong slant and substantial weight read as active and confident, while the clean, rounded forms keep it approachable rather than aggressive.
The design appears intended to deliver a bold, motion-driven sans for contemporary display typography, combining simple geometric structure with an oblique angle to communicate speed and emphasis.
Uppercase forms are spacious and open, with a notably round “O”/“Q” and a clean, straightforward “G.” Lowercase maintains a simple, geometric flavor; the single-storey “a” and “g” reinforce an industrial-modern sensibility. Numerals are robust and clear, with rounded curves and compact joins that hold together well at display sizes.