Sans Normal Kadur 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Reyhan' by Plantype and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, energetic, sporty, confident, contemporary, friendly, impact, motion, modernity, emphasis, approachability, rounded, geometric, oblique, clean, compact.
This is a heavy, oblique sans with smooth, geometric construction and broadly rounded curves. Strokes are consistently thick with minimal contrast, producing a sturdy, even texture in words. Counters are fairly open and the joins are clean, while terminals tend to be blunt or softly rounded, keeping the silhouette simple and modern. The italic angle is pronounced and gives letters a forward-leaning rhythm, with relatively compact spacing and a strong, cohesive color across lines. Numerals follow the same robust, rounded logic, reading clearly at display sizes.
It suits headlines and short statements where a strong, forward-leaning presence is desirable, such as posters, campaign graphics, and brand marks. The rounded, geometric shapes also work well for sports and lifestyle branding, packaging callouts, and digital UI moments that need emphasis (e.g., banners, hero titles, and labels).
The overall tone is upbeat and assertive, with a forward-motion slant that feels active and contemporary. Its rounded geometry keeps the voice approachable rather than severe, making it feel sporty and promotional while still clean and controlled.
The design appears intended to deliver a modern, energetic voice through a geometric sans structure paired with a pronounced oblique stance and a dense, impactful weight. The consistent stroke treatment and rounded forms suggest a focus on clarity and bold presence in display and promotional settings.
Round letters like O and Q appear broad and stable, and diagonals (V, W, X, Y) create sharp, energetic accents against the otherwise curved system. In longer sample text the heavy weight and slant dominate, so it reads best when set with ample size or air to maintain clarity.