Sans Superellipse Hamuk 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Pawl' by The Ampersand Forest (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, friendly, techy, clean, impact, clarity, modernity, approachability, geometric, rounded, sturdy, compact joins, soft corners.
A heavy, geometric sans with broad proportions and rounded-rectangle construction in bowls and counters. Curves read as superelliptical rather than purely circular, paired with flat terminals and squared-off joins that keep the forms sturdy. The stroke is consistently monoline, with generous interior spaces that maintain clarity despite the strong weight. Lowercase shapes are simplified and compact, with a single-storey a and g, a short-shouldered r, and a wide, stable stance across the alphabet. Numerals follow the same blocky-rounded logic, with large counters and smooth, blunt endings.
Best suited for headlines and display typography where its weight and width can carry a strong visual voice. It also works well for branding, signage, and short UI labels that benefit from high presence and simple, legible shapes at a glance.
The overall tone is contemporary and assured, combining softness from the rounded geometry with a pragmatic, engineered feel. It comes across as approachable but emphatic, suited to branding that wants to feel modern, robust, and straightforward.
The design appears intended to deliver a modern geometric voice built from rounded-rectangle primitives, balancing friendliness with firmness. It prioritizes clarity, consistency, and impactful silhouette over calligraphic nuance, making it effective for contemporary graphic systems and bold messaging.
Round forms (C, O, Q, 0, 8, 9) emphasize squarish curvature and even rhythm, while diagonals (A, K, V, W, X, Y) are clean and direct, avoiding decorative cuts. The bold punctuation-like detailing is minimal, letting the mass and geometry do most of the expressive work.