Sans Normal Arrif 15 is a regular weight, wide, monoline, upright, tall x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, friendly, clean, neutral, tech, versatility, readability, approachability, modernity, rounded, open, geometric, spacious, crisp.
A clean, rounded sans with largely monoline construction and generous interior space. Forms lean geometric with circular/elliptical bowls and smooth, continuous curves, paired with straight-sided stems and flat terminals. Capitals are broad and open, while the lowercase shows a tall x-height and simple, single-storey forms (notably a and g), supporting clarity at text sizes. Numerals follow the same rounded logic with even stroke color and a slightly wide footprint, creating a steady, contemporary rhythm across mixed copy.
It performs well for UI and app text, product copy, and wayfinding where open shapes and even stroke color aid quick scanning. The rounded, contemporary construction also suits brand identities, packaging, and presentation graphics that need a clean but personable sans for headlines and supporting text.
The overall tone is modern and approachable: precise enough for interface and product contexts, but softened by rounded geometry that keeps it friendly rather than stark. Its spacious proportions and open apertures give it a calm, straightforward voice suited to everyday communication.
The design appears intended as a versatile, general-purpose rounded sans that balances geometric order with warmth. Its broad proportions and open counters prioritize readability and a modern, approachable presence across both display and text settings.
Diagonal characters and joins (K, V, W, X, Y) keep a crisp, engineered feel without sharp, aggressive corners. Counters remain consistently open in letters like e, s, and a, helping maintain legibility in dense text.