Sans Superellipse Etmaf 8 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau; 'Molde' by Letritas; and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, urgent, modern, industrial, confident, space saving, high impact, sense of motion, modern branding, condensed, oblique, geometric, rounded, punchy.
A condensed, oblique sans with robust strokes and rounded-rectangle construction in the bowls and counters. Curves resolve into softened corners rather than true circles, giving letters a superellipse feel, while straighter joins and compact apertures keep the rhythm tight. Proportions are tall and compressed, with a consistent rightward slant across caps, lowercase, and figures; terminals are generally clean and blunt, emphasizing a solid, engineered silhouette. The numerals follow the same compact geometry, with heavy forms and simple internal spaces that hold up in display sizing.
This style is best suited to short, high-impact text such as headlines, posters, promotional graphics, and brand marks that benefit from a sense of speed. It can work well for sports and automotive-themed identities, as well as packaging or signage where compact width and strong emphasis are useful. For extended reading, it’s more comfortable at larger sizes with generous line spacing.
The overall tone is fast and assertive, with a forward-leaning stance that suggests motion and competitiveness. Its dense, heavy silhouettes read as confident and high-impact, leaning toward a contemporary, no-nonsense voice rather than a delicate or expressive one.
The design appears intended to deliver maximum impact in minimal horizontal space while projecting motion through a consistent oblique angle. Its rounded-rectilinear geometry suggests a contemporary, engineered aesthetic aimed at bold display typography and energetic branding.
The combination of tight widths, heavy mass, and rounded-square curvature produces a distinctive “compressed power” look—bold in presence without relying on ornament. In longer lines it creates a strong texture and dark typographic color, so spacing and line length will strongly influence legibility.