Sans Normal Labir 13 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Morandi' by Monotype, 'Loew Next' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, modern, punchy, impact, momentum, modernity, approachability, slanted, geometric, rounded, soft corners, compact spacing.
A heavy, slanted sans with broad proportions and rounded, geometric construction. Strokes are uniformly thick with minimal modulation, producing solid, ink-trap-free silhouettes and strong color in text. Curves are smooth and circular, while terminals and joins stay clean and simplified; counters are open and generous for the weight. The lowercase shows a large x-height and compact ascenders/descenders, and the numerals follow the same sturdy, forward-leaning rhythm.
Best suited to headlines, posters, and brand marks where strong presence and motion are desirable. It also fits sports and fitness branding, bold packaging, and short promotional copy, especially at medium-to-large sizes where the rounded forms and open counters stay clear.
The overall tone is assertive and fast, with a forward-leaning stance that reads as athletic and contemporary. Its rounded geometry keeps the voice friendly rather than aggressive, balancing impact with approachability.
The design appears intended to deliver maximum impact with a smooth, geometric feel, combining a forward slant for momentum with rounded forms for a modern, friendly finish.
In continuous text the weight and slant create a dense, emphatic texture, so it performs best when given comfortable line spacing. The glyph set shown maintains consistent shapes and spacing across caps, lowercase, and figures, supporting a cohesive headline-driven look.