Sans Normal Laber 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Creata' by Ivan Petrov; 'Riveta' by JCFonts; and 'Amsi Pro', 'Amsi Pro AKS', 'Brock Pro', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, friendly, energetic, impact, momentum, promotion, modernity, approachability, slanted, rounded, soft corners, compact counters, high impact.
A heavy, right-slanted sans with rounded construction and smooth, continuous curves. The forms are broad and stable with thick, uniform strokes and tight internal counters that keep the texture dense. Terminals are clean and slightly softened rather than sharply cut, and joints are sturdy, giving letters a solid, blocky rhythm. The overall spacing reads even and display-oriented, with large, simple shapes that remain consistent across uppercase, lowercase, and numerals.
Best suited to headlines and short, emphatic text where weight and slant can do the work—posters, promotional campaigns, sports and fitness branding, bold packaging callouts, and large-format signage. It can also function for UI or labels when used sparingly at larger sizes, where its dense texture and tight counters remain clear.
The tone is forceful and energetic, with a modern, sporty lean that feels confident and active. Rounded shapes keep it approachable, balancing the weight with a friendly, contemporary character. The slant adds motion and urgency, making the voice feel promotional and forward-driving rather than quiet or delicate.
The design appears intended to deliver maximum impact with a sense of motion, pairing a strong, rounded sans structure with a pronounced slant for emphasis. It prioritizes immediacy and presence over delicacy, aiming for clear, modern display typography that reads quickly and feels dynamic.
Uppercase forms are straightforward and geometric, while lowercase maintains single-storey, simplified shapes where applicable, reinforcing a bold, utilitarian texture. Numerals follow the same robust, rounded logic and read clearly at larger sizes, contributing to a cohesive, headline-ready set.