Sans Normal Lubas 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ghino' by Fontmachine, 'Carnero' by Monotype, 'Kappa' by W Type Foundry, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, upbeat, modern, friendly, emphasis, motion, impact, modernity, approachability, oblique, rounded, compact, geometric, high impact.
A heavy, oblique sans with rounded, geometric construction and broadly uniform stroke weight. Curves are smooth and full, with generous bowls and tight-ish apertures that keep the texture dense and cohesive. Terminals are clean and mostly blunt, while joins stay sturdy, giving letters a compact, powerful silhouette. Figures and capitals read as simplified, blocky forms with consistent rhythm and a slight forward lean that reinforces momentum.
This font is well-suited to headlines, posters, and short-form messaging where high impact and momentum are desired. It can work effectively for branding and packaging that need a modern, energetic presence, and it’s a natural fit for sports, fitness, and event graphics. For longer passages, it will perform best with generous size and spacing to preserve clarity.
The overall tone is energetic and assertive, with a sporty, contemporary voice. Its rounded geometry keeps it approachable despite the strong weight, making it feel bold without becoming harsh. The slant adds motion and urgency, suggesting speed, action, and emphasis.
The design appears intended to deliver maximum emphasis with a clean, geometric voice, combining a forward-leaning stance with rounded forms for approachable strength. It prioritizes bold readability and visual speed, aiming to look contemporary and action-oriented in display settings.
At text sizes the dense counters and strong diagonals create a dark, even color, especially in all-caps. The numerals appear designed for headline clarity, with straightforward shapes and minimal internal detail that help maintain impact in tight layouts.