Sans Superellipse Femem 2 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Branding SF' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, retro, loud, energetic, confident, space saving, speed emphasis, display impact, branding, condensed, slanted, compact, punchy, rounded.
A compact, right-slanted sans with tightly packed proportions and heavy, low-contrast strokes. Curves are built from rounded-rectangle forms, giving bowls and counters a smooth, superelliptical feel, while terminals stay clean and unbracketed. The shapes are assertive and simplified, with generous inking, narrow apertures, and a consistent forward rhythm that keeps lines looking dense and continuous.
Best suited to headlines, short statements, and prominent callouts where density and impact are assets. It works well for sports and lifestyle branding, promotional graphics, packaging, and signage where a fast, energetic feel is desired. For longer passages, it’s most effective in brief blocks or pull quotes where its compact rhythm can stay readable.
The overall tone is high-impact and kinetic, reading as athletic and attention-grabbing rather than quiet or neutral. Its strong slant and condensed build suggest speed and urgency, while the rounded construction softens the voice into something approachable and distinctly retro.
The design appears intended to deliver maximum impact in minimal width, combining a strong italicized motion with rounded, simplified forms for a modern-retro display voice. It prioritizes bold silhouette recognition and momentum over open counters and relaxed text readability.
Capitals and numerals hold a poster-like solidity, staying legible through bold silhouettes even when internal counters get tight. In text, the steady slant and compressed spacing create a strong horizontal flow, making the face feel best when used with breathing room in leading and margins.