Sans Normal Okmew 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Emeric' by Fontsmith, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Binate' by Monotype, and 'Barnet Sans' and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, pragmatic, impact, clarity, modernity, visibility, simplicity, geometric, rounded, sturdy, open apertures, big counters.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are uniform and sturdy, with minimal modulation and clean, squared terminals. Letterforms emphasize large counters and open apertures, keeping shapes clear even at dense settings. Lowercase follows a contemporary, simplified construction with a compact shoulder-and-arc rhythm and a single-storey feel in key forms like “a” and “g”, reinforcing an approachable, modern texture.
Best suited to display use where strong presence is needed: headlines, posters, branding marks, and packaging. The open counters and simple geometry also make it effective for short UI labels, wayfinding, and large-format signage where quick recognition matters.
The overall tone is direct and contemporary, projecting confidence through its weight and width while staying friendly due to rounded bowls and generous counters. It reads as utilitarian and modern rather than decorative, with a straightforward, no-nonsense voice suited to bold messaging.
The design appears intended as a contemporary, geometric workhorse for impactful typography—prioritizing clarity, solidity, and a modern, approachable character. Its wide stance and simplified forms suggest a focus on high visibility and confident brand expression.
Numerals are robust and highly legible, matching the same geometric logic as the letters; round figures like 0/8/9 are full and open, while straighter forms like 1/4/7 keep crisp, stable silhouettes. The capital set is especially wide and blocky, giving headlines a strong horizontal presence.