Sans Normal Amgav 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Gotham' by Hoefler & Co., 'Remoto' by JAM Type Design, and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, neutral, modern, friendly, practical, versatility, clarity, modern utility, neutral branding, readability, rounded terminals, geometric, open apertures, even rhythm, clear counters.
This sans serif shows a clean, geometric build with circular bowls and smooth, continuous curves paired with straightforward vertical and horizontal strokes. Terminals are generally square or softly rounded by the curve logic, and joins stay crisp without calligraphic modulation. Proportions feel balanced and consistent across the set, with open counters and uncomplicated shapes that keep letters from clogging at text sizes. Numerals follow the same plainspoken construction, with clear silhouettes and minimal stylistic quirks.
It performs well in interfaces, product copy, and general editorial settings where consistent rhythm and clear letterforms matter. The straightforward shapes also suit signage and wayfinding, and it can support modern brand systems that need a neutral, dependable voice.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, while the restrained detailing keeps it suitable for utilitarian, information-forward design.
The design intention appears focused on a versatile, all-purpose sans that prioritizes clarity, consistency, and contemporary geometric polish. It seems meant to be easy to set across headings and running text without drawing attention to idiosyncratic details.
Several forms emphasize simplicity and legibility: round letters maintain generous interior space, and diagonals (as in V/W/X/Y) are sturdy and direct. The lowercase appears designed for straightforward reading, with uncomplicated stems and bowls that keep word shapes stable in paragraphs.