Sans Normal Subeg 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'JT Olifer' by Jolicia Type (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, friendly, clean, approachable, neutral, versatility, readability, approachability, modern utility, rounded, soft corners, open apertures, geometric, even rhythm.
A clean sans with rounded, gently softened corners and predominantly geometric construction. Curves are smooth and near-circular in letters like O/C/G, while straight strokes stay even and consistent, producing a steady typographic color. Terminals are mostly blunt with slight rounding, and counters are generous with open apertures (notably in e/c/s), supporting clarity. Uppercase forms are simple and balanced, and the lowercase shows a single-storey a and g with compact, tidy joins and a straightforward, functional feel.
This face suits user interfaces and product experiences where clarity and a welcoming tone matter, as well as brand identities that want modern neutrality with softness. It also works well for signage and wayfinding thanks to its open counters and straightforward forms, and can serve editorial subheads or short-to-medium passages where a clean, contemporary sans is desired.
The overall tone is contemporary and friendly without becoming playful. Rounded detailing and open shapes give it an approachable, human-facing character, while the restrained forms keep it professional and neutral.
The design appears intended as a versatile everyday sans that balances geometric simplicity with softened details for a more approachable feel. It aims to stay neutral and functional in text while still providing a distinctive rounded finish for modern branding and interface use.
Numerals are clear and uncomplicated, with a fairly open 4 and a smooth, looped 8/9; punctuation and basic shapes remain consistent with the rounded, even-stroke theme. In text, spacing appears comfortable and the rhythm is steady, making the design feel calm and readable.