Sans Normal Yidah 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, kids media, playful, handmade, bold, quirky, friendly, handmade feel, playful display, tactile texture, informal branding, rough-edged, chunky, rounded, textured, informal.
A chunky sans with heavy, rounded forms and visibly irregular outlines that feel hand-cut or brush-stamped. Strokes are thick and fairly consistent, with softened corners and slightly wobbly edges that create a textured silhouette rather than crisp geometry. Counters are generally open and simple, and the overall rhythm is lively due to small variations in width and shape across letters. Numerals and lowercase maintain the same rugged, filled-in presence, producing a compact, poster-like color in text.
Best suited to short, bold text such as posters, headlines, packaging callouts, stickers, and social graphics where a handmade voice is desired. It can also work for kids-focused media and playful branding accents, especially when set with generous spacing and ample size.
The font conveys an informal, playful tone with a crafty, handmade energy. Its roughened edges and buoyant proportions read as friendly and approachable, leaning toward comic, DIY, or zine-like expression rather than corporate neutrality.
The design appears intended to deliver a strong, attention-grabbing sans with an intentionally imperfect, tactile finish—prioritizing personality and warmth over precision. It aims to feel crafted and energetic, like lettering made with a marker, stamp, or cutout shapes.
At larger sizes the edge texture becomes a defining feature, while in smaller settings the dense stroke weight and irregular contours can visually thicken joins and tighten interior spaces. The overall effect is more like a stamped mark than a polished display sans.