Sans Normal Orbow 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Dexperdy' by Differentialtype, 'Hanley Pro' by District 62 Studio, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, soft, impact, approachability, modernity, clarity, brand voice, rounded, chunky, compact, clean, geometric.
A heavy, rounded sans with broad, softly modeled curves and minimal stroke modulation. Counters are relatively small for the weight, giving letters a compact, high-ink look, while the overall proportions stay straightforward and evenly paced. Terminals tend to be blunt or gently rounded, and joins are sturdy, producing a solid, poster-like texture. The lowercase shows single-storey forms (notably the a and g) and a simple, utilitarian rhythm, with figures that are wide and stable and punctuation that reads clearly at display sizes.
Best suited to headlines and short blocks of text where weight and clarity are priorities—posters, signage, packaging, and bold brand systems. It can work for brief emphasis in UI or editorial contexts, but the dense counters suggest keeping body text sizes generous for comfortable reading.
The overall tone is friendly and confident, combining a strong visual punch with softened geometry. Its rounded construction keeps it approachable rather than aggressive, lending a playful, contemporary feel that suits upbeat messaging and brand-forward headlines.
The design appears intended to deliver maximum impact with a warm, modern voice: a bold, rounded sans that stays clean and legible while projecting friendliness and approachability in display settings.
Round letters like O and Q read as near-circular with a compact interior; the Q uses a short, unobtrusive tail. The uppercase maintains consistent mass and width relationships, while the lowercase introduces slightly more personality through rounded bowls and simple, sturdy stems.