Serif Normal Olgom 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Kondolar' by Cadson Demak, 'Classic Round' and 'Classic XtraRound' by Durotype, 'Amasis' and 'Amasis eText' by Monotype, 'LFT Etica Sheriff' by TypeTogether, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, confident, traditional, friendly, robust, heritage feel, headline impact, warm authority, print texture, bracketed, ball terminals, rounded serifs, soft corners, sturdy.
A heavy, oldstyle serif with compact proportions and strongly bracketed serifs that read as rounded, wedge-like feet. Strokes are broadly weighted with modest contrast, and many joins and terminals show softened corners that keep the texture from feeling sharp. The lowercase has a sturdy, bookish rhythm with a relatively large x-height feel and prominent bowls; the g is single-storey, and several letters feature subtle ball or teardrop terminals. Numerals are wide and sturdy with rounded details that match the letterforms, supporting a cohesive, dark text color in setting.
This style performs best in display and headline roles where its bold, bracketed serifs and rounded details can be appreciated—magazine titles, book covers, posters, and brand marks with a heritage or handcrafted angle. It can also work for short editorial pulls or signage where high impact and a classic serif tone are desired.
The overall tone is traditional and authoritative, but the softened terminals and rounded serifs add warmth and approachability. It suggests a vintage, print-rooted sensibility—confident and slightly folksy rather than formal or delicate.
The design appears intended to deliver a classic serif reading impression with extra weight and softened detailing for character and friendliness. It emphasizes strong presence and a vintage print feel while maintaining familiar proportions that remain legible in word shapes.
In the sample text, the dense weight produces a strong typographic presence and a noticeably dark, even color, making it better suited to larger sizes or generous spacing. The serifs and terminals stay consistent across uppercase, lowercase, and figures, reinforcing a unified, robust voice.