Sans Normal Lubis 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mantey' by Salamahtype, 'Gordita' by Type Atelier, 'Inovasi' by XdCreative, and 'Boulevard Sans' by takoliko (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, retro, punchy, playful, impact, motion, bold branding, display emphasis, attention-grabbing, rounded, oblique, chunky, friendly, compact.
A heavy, oblique sans with rounded geometry and broad, smooth curves. The strokes stay largely uniform, creating a dense, high-impact texture, while subtle ink-trap-like notches and angled joins add crispness in tight interior spaces. Counters are generally small and closed, with compact apertures that emphasize solidity. The italic slant is pronounced and consistent, and the overall rhythm feels forward-leaning and slightly compressed in places, giving the letterforms a strong, continuous flow.
Best suited to large-size applications where impact matters: headlines, event posters, sports and fitness branding, and bold promotional graphics. It can work well on packaging and social media advertising where a compact, energetic voice is useful. For longer text, it’s likely more effective in short bursts—taglines, callouts, and display lines—rather than continuous reading.
The font conveys speed and confidence, with a sporty, poster-like presence. Its rounded forms keep the tone approachable and modern-retro rather than aggressive, making it feel upbeat and dynamic. The combination of mass and slant suggests motion, urgency, and headline energy.
The design appears intended as a high-impact display sans that combines a strong italic stance with rounded, friendly construction. The heavy mass and compact counters prioritize immediacy and visibility, while the softened geometry keeps it versatile for contemporary branding and energetic messaging.
Round characters like O and Q read as robust and tightly enclosed, and the numerals share the same bold, streamlined construction. The design’s small apertures and compact counters favor impact over long-form readability, especially at smaller sizes. The sample text shows consistent spacing and a cohesive, forward-driving texture across lines.