Sans Normal Lunid 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, assertive, dynamic, retro, impact, speed, attention, branding, oblique, heavy, blocky, rounded, geometric.
A heavy, oblique sans with compact counters and broad, rounded curves that read as sturdy and streamlined. The letterforms lean consistently with a forward slant, and many terminals are cut on a diagonal, giving strokes a wedge-like finish. Curves are full and smooth (notably in C/O/S), while joins and corners are softened rather than sharp, creating a cohesive, punchy silhouette. Numerals and capitals appear designed for impact, with simplified interior shapes and an overall emphasis on bold mass and steady rhythm.
Best suited for short, high-impact settings such as headlines, posters, sports or event branding, and bold product packaging. It can also work for logo wordmarks where a dynamic, slanted presence is desired, while longer passages will appear visually dense due to the compact counters.
The tone is energetic and confident, with a forward-leaning motion that suggests speed and momentum. Its dense shapes and angled cuts feel sporty and promotional, evoking a slightly retro, headline-driven attitude.
The design appears intended to deliver maximum visual punch with a sense of forward motion, using oblique construction and angled terminals to communicate speed and strength while keeping forms rounded and approachable.
In text, the heavy weight and tight inner spaces increase visual density, especially in combinations like “ck”, “m/n”, and rounded letters where counters stay small. The oblique slant is strong enough to be a primary stylistic feature, and the repeated diagonal terminal theme helps maintain consistency across mixed-case and figures.