Sans Normal Jomas 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Kommon Grotesk' by TypeK, 'Tablet Gothic' by TypeTogether, and 'Gart Sans' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, modern, dynamic, friendly, impact, emphasis, motion, modernization, attention, oblique, soft corners, rounded forms, compact apertures, high impact.
This typeface is a heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are thick and fairly even, with subtle contrast and clean, uninterrupted curves that keep counters generous despite the weight. Terminals are mostly squared-off with softened edges, and the slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm. Round letters like O/C/Q read as sturdy ovals, while diagonals (V/W/X/Y) are strongly braced and wide, reinforcing the font’s expansive footprint.
Best suited for headlines, posters, and bold brand statements where a strong typographic voice is needed. It also fits sports and lifestyle campaigns, packaging callouts, and prominent UI labels where quick recognition matters more than long-form comfort. For body text, it will work best in short bursts such as subheads, pull quotes, and hero messaging.
The overall tone is confident and energetic, with a contemporary, sporty attitude. Its combination of heavy color and steady italic movement feels promotional and action-oriented, while the rounded shapes keep it approachable rather than rigid or technical.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining broad letterforms and a consistent oblique stance for motion and emphasis. It prioritizes punchy readability at display sizes while keeping shapes simple and rounded for wide, mainstream applicability.
Lowercase forms show a simple, single-storey structure where applicable (notably the “a”), supporting a contemporary, utilitarian feel. Figures are equally weighty and legible, with large, open shapes that hold up well in short numeric strings. The design’s width and weight create strong presence but will require ample spacing in dense settings.