Sans Superellipse Utmuj 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Good Timing' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, tech, futuristic, industrial, sporty, geometric, impact, modernity, tech tone, geometric cohesion, brand presence, rounded corners, squared curves, caps-heavy, blocky, streamlined.
A compact, geometric sans built from rounded-rectangle geometry: bowls and counters read as squared ovals with softened corners, and curves resolve into broad, controlled arcs rather than circular strokes. Strokes are thick and even, with minimal modulation and crisp terminals, producing a solid, block-like silhouette. Uppercase forms feel engineered and slightly condensed in their internal space, while lowercase follows a single-storey, simplified construction (notably in a, g) with short, sturdy joins and restrained apertures. Numerals echo the same superelliptical logic, with horizontally flattened rounds and sturdy, squared counters.
Best suited to display sizes where its chunky, squared-round forms can read clearly and project impact. It works well for brand marks, product naming, sports or tech-themed marketing, packaging, and bold editorial headlines where a clean geometric voice is desired.
The overall tone is modern and utilitarian, with a distinctly tech-forward, performance-oriented feel. Its rounded-square construction gives it a contemporary, digital-industrial character—friendly at the corners but assertive in mass—suited to settings that want to signal precision and strength.
The design intention appears to be a strong, contemporary geometric sans that merges rounded friendliness with engineered rigidity. By basing curves on superelliptical, rounded-rectangle forms and keeping stroke behavior uniform, it aims for a distinctive, modern identity optimized for high-impact display typography.
Spacing in the sample text appears generous enough to keep heavy shapes from clogging, and the consistent corner radius across letters, digits, and punctuation helps the set feel cohesive. Angular letters (K, V, W, X, Y) keep sharp diagonals, contrasting with the softened rectangles of C, O, Q, and S for a dynamic rhythm.