Sans Superellipse Upba 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Adero' by Eko Bimantara and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, techy, futuristic, sporty, industrial, geometric, impact, modernity, tech tone, branding, display clarity, squared-round, rounded corners, extended, blocky, stencil-like details.
A heavy, extended sans with a superelliptical construction: bowls and counters read as rounded rectangles, and curves transition into straight segments with firm, squared-off shoulders. Stroke endings are predominantly flat, while corners are broadly radiused, giving forms a compact, engineered feel. Several glyphs incorporate inset cut-ins and notches (notably in E, a, s, and 3), creating a subtle stenciled/segmented rhythm without breaking overall solidity. The lowercase is compact and geometric, with single-storey a and g, a short, sturdy t, and a squat, wide footprint across the set; numerals echo the same rounded-rect geometry with open, horizontal apertures.
Best suited to display settings where impact and character matter: headlines, short slogans, brand marks, product naming, and promotional graphics. It can work well in tech, gaming, and sports contexts, and in packaging or signage where its wide, blocky forms remain legible at a glance.
The font projects a contemporary, performance-oriented tone—confident, technical, and slightly sci-fi. Its wide stance and squared-round geometry evoke machinery, interfaces, and motorsport branding, while the small cut-in details add a sense of motion and engineered precision.
The design appears intended to merge rounded-rectangle ergonomics with bold, extended presence, producing a modern, machine-friendly aesthetic. The inset cuts and notches seem added to differentiate letterforms and introduce a dynamic, technical signature while keeping the overall system cohesive.
The wide proportions and tight internal shapes make spacing feel dense at larger sizes, especially in all-caps. Distinctive details like the diagonal leg on Q and the angular joins on V/W/X reinforce a sharp, modern texture against the otherwise rounded system.