Sans Normal Lobov 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Nexa' by Fontfabric, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, bold, playful, confident, impact, motion, clarity, modernity, approachability, slanted, rounded, blunt, soft-cornered, compact joins.
A heavy, right-slanted sans with broad proportions and rounded, softened terminals. Strokes are monolinear in feel, with smooth curves and blunt ends that keep counters open despite the weight. The design favors simple, geometric construction with slightly squarish inner spaces (notably in rounded letters) and a sturdy baseline stance; diagonals and joins are tightened to avoid clogging at display sizes. Numerals match the letterforms with thick, stable shapes and consistent slant.
Best suited to headlines and short-to-medium display copy where strong presence and fast readability are needed—posters, marketing, packaging, and brand wordmarks. It also fits sports and event visuals, where the slant and weight communicate speed and impact.
The overall tone is assertive and high-impact, with a friendly, contemporary edge from the rounded details. Its forward slant adds motion and urgency, giving it a sporty, promotional energy while staying approachable rather than aggressive.
The design appears intended to deliver maximum visibility with a modern, rounded sans voice, using a pronounced slant to suggest movement and confidence. It prioritizes bold, clean shapes that hold up in attention-grabbing settings.
Spacing reads generous for such a heavy style, helping maintain clarity in dense sample text. Round letters keep a consistent oval rhythm, while diagonals (A, V, W, X, Y) emphasize the forward-leaning momentum.