Sans Normal Jagov 2 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Dean Gothic' and 'Fusion Collection' by Blaze Type, 'Ordina' by Schriftlabor, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, clean, friendly, calm, tech, modern clarity, approachability, geometric unity, display presence, interface legibility, rounded, geometric, open, airy, smooth.
A rounded, geometric sans with broad proportions and a consistent, monoline stroke. Curves are built from smooth circular/elliptical forms, with softly rounded terminals and generous counters that keep letters open at text sizes. The uppercase reads steady and architectural, while the lowercase introduces simple, single-storey forms (notably a and g) that maintain a uniform rhythm. Spacing feels roomy and even, supporting a clear left-to-right flow in continuous text.
Well-suited to branding and display settings where a modern, friendly presence is desired, especially for technology, lifestyle, and contemporary consumer products. The open apertures and even stroke make it a solid option for UI labels, navigation, and signage where clarity at a glance matters. It can also serve as a clean typographic base for editorial or marketing layouts that benefit from wide, spacious letterforms.
The overall tone is contemporary and approachable, combining a crisp, engineered structure with gentle rounding that avoids harshness. Its wide stance and open shapes give it an airy, relaxed confidence, lending a subtly futuristic feel without becoming overtly stylized.
The design appears intended to deliver a contemporary geometric voice with softened edges—prioritizing clarity, smoothness, and an inviting demeanor. Its broad proportions and consistent stroke suggest a focus on stable readability and a distinctive, spacious silhouette for modern identity and interface work.
Round letters like O and 0 appear very close in construction, emphasizing the design’s circular logic. Diagonals (V, W, X, Y) stay clean and straightforward, and the numerals follow the same smooth, geometric language with simple curves and minimal detailing.