Sans Normal Liren 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brandon Text' by HVD Fonts, 'Masserini' by Studio Sun, and 'TT Chocolates' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, sporty, friendly, modern, punchy, impact, emphasis, motion, approachability, modernity, rounded, geometric, compact, slanted, soft terminals.
A heavy, slanted sans with rounded, geometric construction and broad, low-modulation strokes. Curves are smooth and generously rounded, while joins are sturdy and simplified, creating a compact, poster-like texture. The italic angle is consistent across uppercase, lowercase, and figures, with tight counters and a strong, even color on the page. Letterforms favor straightforward silhouettes over intricate detailing, producing clear, bold shapes with a slightly compressed, forward-leaning rhythm.
Best suited to display roles where impact matters: headlines, posters, branding marks, packaging callouts, and energetic marketing. The strong slant and heavy texture also work well for sports, entertainment, or event materials where a sense of movement and confidence is desired.
The overall tone is energetic and assertive, with a friendly warmth coming from the rounded forms. Its strong slant and dense weight suggest motion and urgency, giving it a sporty, promotional feel that reads as contemporary and upbeat rather than formal.
The design appears intended to deliver maximum presence with approachable geometry—combining a forceful, high-ink silhouette with rounded shapes and a consistent italic stance to convey speed, emphasis, and modern clarity.
The uppercase set reads especially solid and blocky, while the lowercase maintains simple, highly legible forms at display sizes. Numerals match the same robust, rounded geometry, keeping a consistent typographic voice across alphanumerics.