Sans Normal Omrom 2 is a very bold, wide, medium contrast, upright, normal x-height, monospaced font visually similar to 'Freigeist' and 'Rational TW' by René Bieder (names referenced only for comparison).
Keywords: posters, headlines, signage, labels, packaging, industrial, utilitarian, technical, assertive, retro, impact, clarity, standardization, ruggedness, information display, blocky, sturdy, geometric, compact, high-impact.
This typeface is built from hefty, squared-off strokes with rounded corners and clean, even terminals. Curves tend toward circular and elliptical forms with smooth joins, while diagonals and horizontals stay crisp and simplified, creating a strong, uniform rhythm. Counters are relatively tight for the weight, and the overall drawing favors compact, engineered shapes that read as firmly constructed rather than delicate or calligraphic.
Best suited to large-size settings where strength and immediacy matter, such as posters, headlines, wayfinding, product labels, and packaging. It can also work well for UI badges, dashboards, or technical readouts where a bold, uniform rhythm helps information stand out against busy backgrounds.
The tone is pragmatic and no-nonsense, with a confident, high-impact presence that feels at home in industrial or technical contexts. Its sturdy, blocklike shapes and consistent cadence also evoke a subtle retro-computing or equipment-label aesthetic, balancing friendliness from rounded corners with a decidedly functional attitude.
The design intention appears to be delivering a robust, legible voice with a standardized, system-like rhythm. By combining geometric construction with softened corners and simplified details, it aims to feel both practical and approachable while remaining emphatically functional.
The glyphs maintain a disciplined, grid-friendly structure with minimal flourish, emphasizing clarity and repeatability. The numerals appear designed for quick recognition at a glance, and the punctuation in the sample text reinforces the font’s straightforward, workmanlike voice.