Sans Normal Ogma 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Eastlane' by Stawix and 'Friends' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, contemporary, punchy, sporty, impact, approachability, modernity, clarity, rounded, sturdy, high impact, compact apertures, soft corners.
A heavy, rounded sans with broad proportions and strongly filled counters. Curves are smooth and circular, while joins and terminals stay clean and mostly straight-cut, giving the design a sturdy, modern rhythm. The letterforms lean on simple geometric construction with compact apertures and generous stroke thickness, producing dense texture and strong silhouette clarity in headlines. Numerals are similarly robust and wide, with clear, straightforward shapes that match the weight and spacing of the letters.
Best suited for headlines, brand marks, and bold UI or marketing moments where immediate impact is needed. It works well for posters, packaging, and signage thanks to its sturdy shapes and friendly rounded feel, but is less ideal for long-form text where the dense color may reduce comfort at smaller sizes.
The overall tone is bold and approachable, projecting confidence without feeling sharp or aggressive. Its rounded geometry and substantial weight read as friendly and contemporary, with an energetic, sporty edge suited to attention-grabbing messaging.
The design appears intended to deliver a strong, modern sans voice with approachable rounded forms and high visual impact. It prioritizes bold presence, simple geometry, and consistent weight to stay legible and recognizable in display settings.
The design’s mass and relatively tight interior spaces create a dark, unified color on the line, making it especially effective at larger sizes. Round letters (O/C/G/Q) show smooth, even curvature, while forms like K, R, and S maintain clear structure despite the heavy build.