Sans Superellipse Hiran 10 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Rama Gothic' and 'Rama Gothic Rounded' by Dharma Type, 'Folio' by Linotype, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Amsi Grotesk' by Stawix, 'Manual' by TypeUnion, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, assertive, condensed, retro, impactful, maximum impact, space efficiency, sturdy branding, headline clarity, sign-like display, blocky, compact, sturdy, squared-round, high-density.
A compact, heavy sans with rounded-rectangle construction and tightly controlled counters. Strokes are broadly uniform, with blunt terminals and softened corners that keep the shapes from feeling sharp despite the mass. Proportions are tall and tightly set, with narrow bowls and apertures that create a dense, poster-friendly texture. The lowercase shows a large x-height and short extenders, while figures and capitals maintain a strong, vertical stance and consistent, block-like rhythm.
Best suited for short, high-impact text: headlines, posters, labels, and signage where strong vertical emphasis and dense letterforms are beneficial. It can also work for logo wordmarks and bold branding systems, especially where a compact footprint and sturdy, blocky texture are desired.
The tone is forceful and utilitarian, with a no-nonsense, industrial presence. Its condensed heft reads like headline typography used for warnings, sports, or bold branding, carrying a slightly vintage sign-paint/woodtype echo without becoming decorative.
The design appears intended to maximize impact and space efficiency while keeping forms friendly through rounded corners. Its consistent stroke weight and squared-round geometry suggest a focus on clear, repeatable shapes that hold up in large-scale applications and attention-grabbing typography.
Round letters like O/C/G lean toward squarish curves, reinforcing the superellipse feel, while diagonals (K, V, W, X) are thick and compact, contributing to an overall compressed, high-ink silhouette. At smaller sizes the tight apertures may close up, but at display sizes it delivers strong punch and consistent color.