Sans Superellipse Hiluz 3 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Geogrotesque Condensed Series' by Emtype Foundry, 'Merchanto' by Type Juice, 'Manual' by TypeUnion, and 'Greeka' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, retro, assertive, utilitarian, sports, space saving, high impact, clarity, uniformity, condensed, blocky, sturdy, rounded, compact.
A compact, heavy sans with squared-off geometry softened by generous corner rounding. Strokes are consistently thick with minimal contrast, producing dense counters and strong vertical emphasis. Curves resolve into superellipse-like bowls and rounded rectangles, and terminals are clean and flat, giving the letters a cut-from-solid feel. Spacing is tight and rhythmically even, with short crossbars and simplified joins that keep silhouettes bold and legible at display sizes.
Best suited to large-scale applications where impact matters: headlines, poster typography, branding marks, packaging titles, and short signage messages. The heavy, compact construction helps it hold up on rough backgrounds and in high-contrast layouts, while the rounded geometry keeps it approachable for consumer-facing work.
The tone is direct and forceful, with a practical, engineered character that reads as sporty and slightly retro. Its compressed, blocky shapes project urgency and confidence, lending an energetic, no-nonsense voice to headlines and labels.
The design appears aimed at delivering maximum punch in minimal horizontal space, combining condensed proportions with rounded-rectangle forms for a sturdy, modern display voice. It prioritizes strong silhouettes and consistent texture for attention-grabbing text in marketing and editorial contexts.
Rounded corners prevent the extreme weight from feeling harsh, while the condensed proportions concentrate visual mass for high-impact words. Numerals and capitals carry especially strong presence, and the overall texture stays uniform across mixed-case settings.