Sans Normal Lomey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Breda' and 'Eurotypo Sans' by Eurotypo, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, 'Core Sans E' by S-Core, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, modern, industrial, impact, emphasis, speed, modernity, branding, oblique, rounded, compact, punchy, blocky.
A heavy, oblique sans with compact proportions and rounded, closed counters. Strokes are uniformly thick with minimal modulation, producing a dense, high-impact texture. Curves are smooth and broadly circular, while joins and terminals are clean and blunt, keeping the overall silhouette sturdy. The italics are built into the forms (not a separate cursive construction), yielding a consistent forward-leaning rhythm with tight spacing and strong, stable letter shapes.
Best suited to display sizes where its mass and slanted momentum can read clearly—headlines, posters, sports and fitness branding, bold packaging callouts, and attention-grabbing signage. In longer passages it will create a strong, dark typographic color, so it works most effectively for short bursts of text and emphasis.
The font conveys speed and confidence, with a decisive, no-nonsense tone. Its forward slant and dense weight create an energetic, competitive feel that reads as contemporary and performance-driven. The rounded construction softens the severity slightly, keeping it approachable while still forceful.
Likely designed to deliver maximum impact with a streamlined, rounded sans structure and built-in forward motion. The goal appears to be a versatile, modern display italic that stays clean and geometric while remaining highly attention-getting.
Uppercase forms appear particularly solid and geometric, while lowercase maintains the same oblique logic with sturdy bowls and compact apertures. Numerals match the weight and slant closely, preserving an even, cohesive color across mixed text settings.