Sans Normal Lonak 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio; 'Grilova' by Gilar Studio; 'Altivo' by Kostic; 'Core Sans A', 'Core Sans AR', 'Core Sans N', and 'Core Sans NR' by S-Core; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, friendly, retro, confident, impact, motion, approachability, branding, display, rounded, chunky, bouncy, soft corners, oblique stress.
A heavy, rounded sans with a strong rightward slant and compact, blocky silhouettes. Strokes stay broadly even, with softened corners and slightly bulging curves that create a bouncy rhythm across words. Counters are relatively small for the weight, and many joins are smoothly blended rather than sharply broken, giving letters a cohesive, molded feel. The overall texture is dark and solid, with open, simple constructions that keep forms legible despite the mass.
Best suited to display settings where impact matters—headlines, posters, and bold callouts. It also fits sports and lifestyle branding, packaging, and logo work where a rounded, energetic italic voice can carry across short phrases and large sizes.
The font feels upbeat and punchy, combining a sporty forward motion with a friendly, approachable softness. Its rounded geometry and bold presence evoke retro advertising and athletic branding, projecting confidence and momentum without looking aggressive.
The design appears aimed at delivering a high-impact, forward-leaning display sans that stays friendly through rounded shapes and smooth joins. It prioritizes presence and motion, trading fine detail for strong silhouettes and immediate readability in prominent applications.
The slant is consistent and pronounced, helping headlines feel fast and dynamic. Round characters (like O, Q, 0, 8, 9) read as sturdy and compact, while diagonals (V, W, X, Y) are thick and emphatic, reinforcing the energetic tone.