Serif Normal Pokig 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, packaging, posters, book covers, authoritative, classic, formal, dramatic, editorial impact, classic authority, premium tone, headline emphasis, bracketed, transitional, sculpted, calligraphic, stately.
A sculpted serif with pronounced thick–thin modulation and crisp, bracketed serifs that sharpen to fine points on many terminals. The letterforms show compact counters and a steady, vertical stress, with robust stems contrasted by hairline joins and delicate horizontals. Capitals feel stately and wide-shouldered, while lowercase features compact bowls and firm arches; the overall texture is dense and weighty, with clear word shapes even at larger display sizes. Numerals follow the same high-contrast rhythm, with strongly modeled curves and flat, serifed platforms on figures like 1 and 4.
Best used for headlines, decks, pull quotes, and other prominent editorial settings where its contrast and sharp serifs can read as intentional styling. It also suits book covers, cultural posters, and premium packaging that benefit from a traditional yet punchy serif voice; for longer passages, it will work most comfortably with generous size and leading to balance its dense texture.
The tone is classic and editorial, projecting authority and refinement with a slightly dramatic, headline-ready presence. Its high-contrast modeling and sharp finishing details lend a sense of tradition and formality, suited to premium, print-inspired typography.
The design appears intended to deliver a traditional serif voice with heightened drama: a bold, high-contrast build, refined bracketed serifs, and carefully shaped curves that emphasize elegance and impact in display and editorial contexts.
Serif details are consistently bracketed rather than slab-like, and many curves end in tapered, ink-trap-like pinches that add crispness to joins and terminals. The bold presence and tight interior space create a dark, confident color on the page, especially in all-caps settings and short lines.