Serif Normal Pokab 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Kepler' by Adobe and 'Fulmar' by CAST (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, traditional, confident, formal, literary, editorial impact, classic authority, display emphasis, print tradition, bracketed, ball terminals, sharp apexes, crisp, stately.
This serif presents a robust, high-contrast build with prominent vertical stress and sharply tapered hairlines. Serifs are bracketed and decisive, giving strokes a carved, authoritative finish, while joins stay clean and controlled. The lowercase shows compact, sturdy forms with a two-storey “a,” a looped “g,” and rounded bowls that balance the strong stem weight; terminals often resolve into subtle ball-like endings (notably in letters like “c,” “f,” and “y”). Numerals follow the same dramatic contrast and traditional proportions, with clear, open counters and a consistent, print-oriented rhythm across the set.
This font is well suited to headlines and display typography where its contrast and bracketed serifs can provide strong hierarchy. It also fits editorial settings such as magazine titles, book covers, and pull quotes, and can support heritage-leaning branding that benefits from a formal, literary tone.
The overall tone is classic and editorial, projecting gravitas and a sense of established authority. Its sharp detailing and dark color create a confident voice suited to traditional publishing contexts while still feeling crisp and contemporary in execution.
The design intent appears to be a conventional text-serif voice pushed toward stronger display impact: traditional letterforms, clear stress, and refined hairlines combined with a darker, more assertive presence for titling and editorial emphasis.
At larger sizes the fine hairlines and pointed apexes read as especially refined, while the heavier main strokes maintain strong presence and hierarchy. Spacing appears even and stable in the sample text, supporting a composed, headline-friendly texture.