Sans Normal Likim 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Butan' by Butan, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, bold, contemporary, impact, emphasis, motion, display, oblique, geometric, chunky, compact, smooth.
A heavy, oblique sans with rounded, geometric construction and broad, even strokes. Curves are smooth and full, with generally closed apertures and generous counters that keep the weight from feeling clogged. The slant is consistent across capitals, lowercase, and numerals, while terminals are mostly blunt with subtly softened corners, giving a solid, blocky silhouette. Overall spacing reads compact in the sample text, producing dense, high-impact word shapes and a strong horizontal rhythm.
Best suited to short, high-impact settings such as headlines, hero text, posters, and promotional graphics. It also fits sporty or energetic branding, apparel marks, and packaging where strong presence and quick recognition matter more than long-form reading.
The font communicates assertiveness and motion, with an athletic, poster-forward energy. Its strong slant and compact massing create a sense of speed and urgency, while the rounded geometry keeps the tone friendly rather than harsh. The overall impression is modern and attention-grabbing.
Likely designed to deliver maximum visual punch in an oblique sans while maintaining clean, geometric clarity. The rounded construction and consistent stroke weight suggest an emphasis on bold legibility and a modern, athletic voice for display-forward typography.
Uppercase forms lean toward wide, simplified shapes with minimal detailing, and the numerals match the same sturdy, rounded logic for consistent color in mixed text. In longer lines, the heavy slant and tight texture amplify emphasis, so readability benefits from ample size and comfortable line spacing.