Sans Normal Lobel 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grilova' by Gilar Studio, 'Equip' by Hoftype, 'Core Sans N SC' by S-Core, 'Elioth' by Soerat Company, and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, energetic, assertive, modern, playful, impact, momentum, bold branding, modern display, friendly strength, oblique, rounded, bulky, compact, punchy.
A heavy, oblique sans with rounded geometry and thick, even strokes. Curves are smooth and generously radiused, producing soft corners and sturdy counters, while joins stay simple and uncluttered. Proportions feel compact with broad, weighty shapes; spacing is tight enough to read as a cohesive block in display settings. Figures and capitals follow the same robust, slightly condensed rhythm, with clear, uncomplicated silhouettes.
Best suited to headlines, posters, and prominent UI or marketing callouts where bold emphasis is needed. It also fits sports-themed branding and packaging that benefits from an energetic, forward-leaning wordshape. For longer passages, it will likely be most effective in short bursts, subheads, and display text rather than dense body copy.
The overall tone is bold and active, with a forward-leaning stance that suggests motion and urgency. Its rounded massing keeps the mood friendly rather than severe, giving it a contemporary, high-impact feel suited to attention-grabbing messaging.
The font appears designed to deliver maximum impact with a smooth, modern sans structure and an energetic slant. Its rounded, low-detail construction prioritizes immediate recognition, strong presence, and a friendly-but-forceful voice in display typography.
The slant is consistent across uppercase, lowercase, and numerals, creating a strong directional flow in text. The design favors solid, graphic forms over delicate detail, which helps it hold up visually at large sizes and in short phrases.