Slab Square Pofy 7 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, headlines, signage, logos, packaging, industrial, western, mechanical, vintage, assertive, impact, ruggedness, nostalgia, distinctiveness, blocky, angular, beveled, bracketless, notched.
A heavy, block-built slab serif with square geometry and crisp, flat terminals. Stems are thick and low-contrast, with prominent slab serifs that read as bracketless and often stepped or notched, creating a chiseled, cut-in effect at joins and corners. Counters skew rectangular and compact, and several forms show angled trims and wedge-like details that give the face a slightly engineered, stenciled-adjacent feel without fully breaking strokes. The overall rhythm is tight and sturdy, with short lowercase proportions and strong, graphic silhouettes that hold up well at display sizes.
Best suited to headlines, posters, and branding where a strong, rugged slab presence is desirable. It works well for signage, labels, and packaging that aims for an industrial or western flavor, and it can add punch to short callouts or titling in editorial and entertainment contexts.
The tone is bold and utilitarian, evoking old industrial labeling, workshop signage, and frontier-era poster typography. Its sharp corners and carved-looking details add a rugged, mechanical attitude that feels confident and a bit theatrical.
Likely designed to deliver a high-impact slab serif with a distinctive notched, squared-off construction that reads clearly from a distance. The intention appears to balance sturdy legibility with decorative corner cuts to create a memorable, era-evocative display texture.
Distinctive corner treatments and inset cuts create a consistent "machined" texture across letters and numerals, while keeping strokes continuous for solid color on the page. The lowercase is compact with a short x-height, which amplifies the impact but makes mixed-case text feel more display-oriented than bookish.