Sans Normal Afdiv 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Akzidenz-Grotesk Next' by Berthold, 'Albra' by BumbumType, 'Branden' by Craft Supply Co, 'Burstwick' by Fettle Foundry, 'Applied Sans' and 'Helvetica Now' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, dynamic, clean, modern, sporty, confident, modernization, impact, momentum, clarity, utility, oblique, geometric, rounded, crisp, sturdy.
A sturdy oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniform and heavy, with clean terminals and minimal modulation, giving letters a crisp, high-ink presence. Counters stay fairly open for the weight, and the overall proportions feel practical and contemporary, with a straightforward, no-nonsense rhythm across caps, lowercase, and numerals.
This font is well-suited to headlines, posters, and short-form copy where a strong, energetic voice is needed. It can work effectively for branding, packaging, and signage, especially when you want a clean sans look with added momentum from the slant.
The slanted posture and dense color create an energetic, forward-moving tone that reads as modern and assertive. It feels functional and confident rather than decorative, with a slightly sporty emphasis that suits attention-grabbing messages.
The design appears intended to deliver a contemporary sans that remains simple and highly legible while adding urgency and motion through an oblique stance. Its uniform stroke and rounded geometry suggest a focus on consistent texture and dependable impact in display settings.
The design relies on simple circular/elliptical forms and restrained detailing, keeping the silhouette consistent across the set. Numerals follow the same robust, rounded logic, supporting clear emphasis in headings and callouts.