Sans Normal Keras 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Latino Gothic' and 'Santi' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, modern, dynamic, confident, pragmatic, impact, momentum, modernity, clarity, oblique, geometric, smooth, clean, compact.
This typeface is a slanted, heavy sans with smooth, rounded construction and largely uniform stroke weight. Letterforms lean forward consistently, with compact apertures and closed counters that create a dense, assertive texture. Curves are built from clean circular and elliptical shapes (notably in C/G/O/Q and the numerals), while diagonals in A/K/V/W/X/Y have crisp joins and a sturdy, engineered feel. Terminals are mostly blunt and tidy, and the overall rhythm is even, with slightly narrow interior space that reinforces a tight, solid color in text.
It performs best in headlines, short statements, and display sizes where its compact counters and strong mass remain crisp. The energetic slant and solid color also make it a good fit for branding, packaging, and promotional graphics—especially when a fast, modern impression is desired.
The overall tone is energetic and forward-moving, reading as contemporary and performance-oriented. Its strong weight and oblique stance project confidence and urgency, making it feel well-suited to attention-grabbing messaging rather than quiet, literary reading.
The design appears intended to deliver a clear, contemporary sans voice with added speed and emphasis through an oblique posture and substantial weight. Its rounded geometry and restrained detailing prioritize impact and cohesion across letters and numerals for bold, modern display typography.
The numeral set appears clear and robust, with rounded figures (notably 0/8/9) and simplified forms that match the font’s geometric logic. In the lowercase, the single-storey shapes (such as a and g) emphasize a straightforward, utilitarian voice and maintain consistent visual momentum in running text.