Sans Superellipse Igdo 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Rogue Sans Nova' by Device, 'Hambare' by Differentialtype, 'Epoca Classic' by Hoftype, 'Rotulo' by Huy!Fonts, 'Big Vesta' by Linotype, 'Newbery Sans Pro' by Sudtipos, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, modern, punchy, utilitarian, impact, approachability, clarity, modernity, simplicity, rounded, compact, blocky, high-impact, smooth.
A heavy, rounded sans with compact proportions and consistently softened corners throughout. Curves tend toward squarish bowls and superellipse-like rounds, producing broad counters and a sturdy, blocky silhouette. Strokes are largely uniform with subtle contrast, and joins are clean and simplified, keeping forms bold and uncluttered. Terminals are mostly flat and blunt, and letterforms favor wide, stable bases and tight apertures that hold up well at large sizes.
Best suited for display use such as headlines, posters, branding marks, packaging fronts, and short signage copy where strong presence and quick legibility matter. The dense, rounded construction also works well for badges, labels, and UI callouts when a friendly but authoritative emphasis is needed.
The overall tone is confident and approachable—strong enough to feel industrial and dependable, yet rounded enough to read friendly rather than aggressive. Its chunky rhythm and smooth geometry give it a contemporary, no-nonsense voice that feels suited to bold statements and playful emphasis alike.
The design appears intended to deliver maximum impact with minimal detail, using rounded geometry to soften a very heavy weight and maintain a contemporary, approachable character. It aims for straightforward legibility in bold applications while keeping a cohesive, modular feel across letters and numbers.
The uppercase set reads especially compact and powerful, with rounded-rectangle logic in letters like O, D, and G. Numerals are similarly heavy and simplified, designed for quick recognition and visual consistency with the letterforms.