Sans Normal Likay 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Marselis' by FontFont, 'Calton' by LetterMaker, 'Diaria Sans Pro' by Mint Type, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, punchy, modern, impact, motion, emphasis, modernity, clarity, slanted, geometric, rounded, compact, high-impact.
This typeface is a heavy, forward-slanted sans with compact, rounded construction and a smooth, continuous stroke feel. Letterforms lean consistently, with broadly oval bowls (notably in O, C, Q, and 0) and clean, unbracketed joins that keep the texture solid and dense. Curves are emphasized over corners, while terminals are generally blunt and simplified, giving the glyphs a sturdy, poster-ready silhouette. Spacing appears on the tight side in text, producing an assertive rhythm and a strong horizontal drive.
Best suited to short, high-impact setting such as headlines, posters, brand marks, and promotional graphics where the slanted stance can amplify motion and emphasis. It also works well for packaging callouts and sports or entertainment branding, while longer paragraphs may feel dense due to the heavy color and tight texture.
The overall tone is energetic and assertive, combining a sporty momentum with a contemporary, no-nonsense presence. Its pronounced slant and weight make it feel fast, confident, and attention-grabbing, suited to messaging that needs urgency or impact.
The design appears intended to deliver maximum visual punch with a streamlined, geometric sans structure, using a strong slant and rounded forms to communicate speed and confidence without decorative details.
Uppercase forms read especially bold and compact, while lowercase adds a slightly more varied rhythm through shapes like the double-storey-style forms and the distinctive, simplified diagonals in letters such as k, v, and w. Numerals are stout and highly legible at display sizes, with rounded counters and consistent color.