Sans Normal Afmed 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, ui headings, packaging, clean, modern, dynamic, friendly, efficient, emphasis, modernization, approachability, clarity, oblique, rounded, humanist, open counters, tapered terminals.
This typeface is a slanted, low-contrast sans with rounded geometry and smooth, continuous curves. Strokes appear largely monolinear with gentle modulation and softly tapered terminals, giving forms a polished, streamlined feel rather than sharp, constructed edges. Uppercase letters are wide and stable with open bowls and clear apertures, while the lowercase shows a single-storey “a” and “g,” round dots, and generally compact, efficient shapes. Numerals are similarly rounded and clear, with straightforward forms that keep the slanted rhythm consistent.
It suits branding and marketing where a modern, forward-leaning voice is helpful, as well as editorial callouts, posters, and short headlines that benefit from the slanted emphasis. The clear, rounded shapes and consistent rhythm also make it workable for UI headings, labels, and packaging text where an approachable but contemporary tone is desired.
The overall tone is modern and energetic, with an approachable softness created by the rounded shapes and smooth joins. The slant adds motion and emphasis without feeling aggressive, making the voice feel contemporary, practical, and slightly sporty.
The design appears intended to provide a clean, contemporary italic sans for emphasis and display use, balancing speed and clarity through rounded forms, open counters, and a consistent oblique rhythm.
The italic angle is consistent across letters and figures, supporting a cohesive texture in longer lines. Curves dominate the design language, and the spacing appears even, producing a steady, readable rhythm in the sample text.