Sans Normal Jokip 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Mr Eaves XL Modern' by Emigre and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, playful, retro, impact, motion, approachability, display, rounded, chunky, soft corners, slanted, high impact.
A heavy, slanted sans with broad proportions and rounded, slightly squared-off curves. Strokes are thick and confident with smooth joins and a generally even color, while counters stay open enough to remain readable at display sizes. Terminals tend to be blunt and softly curved rather than sharp, giving the shapes a friendly, inflated feel. The slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm that reads like motion.
Best suited for short, high-impact typography such as headlines, posters, sports and lifestyle branding, packaging, and attention-grabbing signage. It also works well for large numeric applications like scores, pricing, or menu callouts where a bold, dynamic tone is desired.
The overall tone is assertive and lively, with a sporty, poster-like voice. Its rounded bulk and forward lean feel upbeat and informal, suggesting speed, fun, and a touch of retro athletic branding.
The design appears intended to deliver maximum presence with a sense of motion, combining wide, rounded forms with a consistent slant for an energetic, modern display voice. It prioritizes bold silhouette and friendly curves to stay approachable even at heavy weights.
Capitals are compact and blocky with generous bowls (notably in B, P, R) and a round O/Q, while diagonals like A, V, W, X stay wide and stable. Lowercase maintains a straightforward, single-storey feel where applicable (a, g) and uses prominent dots on i/j for clarity. Numerals are bold and friendly, with simple, easily distinguishable forms suited to big labeling.